As a horse owner, you want the very, very best care for your equine companion. What Seven Oaks Equine Veterinary Services offers to the horse, and its owner, is honest care and compassion while utilizing the very latest in diagnostic, clinical, pharmaceutical and holistic treatments.
Often the equine veterinarian is only seen as an emergency service provider. Seven Oaks Equine wanted to reflect more than that in it's new branding program.
Dr. Katie A. Prince, DVM requested a brand identity program that would better reflect the Equine Wellness programs in addition to the regular emergency calls. Differentiating wildly in the sea of blue and white identities, the chic modern logo style for Seven Oaks is reflected in, of course, seven leaves (representing the different species, and horse breeds) a minimalistic and modern design style that reflects precision, quality, care, growth, compassion and a nod to the landscape in which the horses are located in Southern California.
Sport Horses can be of any discipline; Dressage, Hunter-Jumper, Jumpers, Cutting, Western, Polo, and track horses worth hundreds of thousands of dollars. What this industry needed was a boutique personalized Veterinary service that catered to the needs of these noble creatures and their owners.
With a new website peppered with educational articles and downloadable forms and "Need-to-know" sections, Seven Oaks Equine has launched itself into the very best visually represented Veterinary practice in America.
With the new engaging and interactive website with the Q & A section, Self-Help section, First Aid section and "When to Call the Vet" section, Dr. Prince is better able to take care of clients more efficiently allowing a greater amount of time able to be spent with each 'patient.'
This additional time allows for better care, lengthier diagnostics, greater in-depth information exchanges and a happier veterinarian and horse owner.
Educated horse owners are always looking for the latest in treatments available. The identity program exemplifies that this company is on the cutting edge using stem cell treatments and nuclear medicine and has your very best interest in mind.
Team Members play well together.
A critical part of the practice is the continuity of the brand image. A color palette was developed that could be flexible and change with the colors of the trees and the application area available.
Custom jackets, vests, technical outerwear, hats and polo shirts were manfactured to portray a sporty, elegant and professional appearance.
The stationery encompasses a luxury haptic double-thick custom letterpress card, business cards for trade shows, letterhead, questionnaire letterhead, business envelopes, return/payment envelopes, pre-purchase presentation folders, labels, stickers, bags, notecards and more.
Identity concept exploration.
Many design concepts were developed and placed in context to illustrate how the brand might feel.
Sometimes you can visualize an idea in your head, and other times you need to see it. It was with great pleasure to develop an identity system with such a noble creature.