Designed at RKS Design, this boutique truffle company wanted to stand out from the rest - since the flavors are on the inside - how do you communicate the exquisiteness on the outside?
Design by Chocolate
What better way to say something than with chocolate? I set up a table with wax paper sheets and ketchup squirt bottles filled with chocolate and had everyone write out the name! With some illustrator adjustments - the logotype was born!
Color effects flavor.
Boutique brands require a memorable color, and with the many unique natural flavors paired together in the truffles, the fresh, attention getting, modern lime green paired with the espresso chocolate brown was the answer. Since many of these truffles are distributed at weddings and special events, being on-trend was a critical aspect of the brand.
To capture the true richness of the truffles, Ms. Pelly set up photoshoots in the professional studio at RKS to get macro-size images to convey just how luscious these are.