It is not news that the word "Healthcare" is in the top headline. Every. Single. Day.
As our global population ages, insurance dictates care, the outcome of diagnostics and treatments become more critical in both financial and physical results - more attention is needed for the overarching welfare of "Us."
From the simple non-legible pharmaceutical label and ability to open said bottle, to the patient's stress and fear regarding a treatment and the surgeon's ability to treat that patient, the "Experience" becomes the critical need that MUST be addressed for the optimum outcome of all.
Design is not a term frequently used in the health and wellness industry, but it should be. Lets start, shall we, and make the world a better place.