Cheryl Pelly is an award-winning CMF & industrial designer, teacher and author that develops captivating, emotionally and visually engaging Color/Material/Finish, product design and integrative U.I. solutions for consumer products as well as transportation and commercial/business aircraft interiors, including bespoke seat design for OEMs.
Focused research, trend forecasting and targeted user demographics are a critical part of her programs to ensure the accurate end-user's satisfaction and delight - and therefore success rate.
Her aviation CMF, digital interface design and industrial design experience is derived from working at BMW Group Designworks alongside Boeing BBJ, Embraer, Gulfstream, Dassault, Pilatus, Cessna/Hawker, Mooney, Piper, Eclipse, Cirrus, Icon, B-Jets and Hawaiian Airlines, Alaska Airlines, EVA Airlines, Air Canada, Horizon Airlines, Jet Blue, Luftansa, Delta, ANA and Belavia Airlines. Cheryl is well known in the industry for presenting the most innovative and modern, technologically advanced, forward-thinking and brave interiors in the market. Seat manufacturers such as B/E Aerospace (now Rockwell Collins) and Zodiac Aerospace, have retained her services developing innovation in design solutions in CMF and commercial aircraft seat design. She has been a featured designer in JetModa magazine, Altitudes magazine, Flying magazine, and more.
She applies “Emotionally Connected Innovative brand communication” principles - with experience, form, materials (hard and soft goods), color, lighting, temperature, sound, texture, imagery, function, interface - all truly to improve the overall user experience.
Specialties: Color Materials and Finish (CMF), Material innovation, Packaging, Presentations, Print graphics, Digital Animation, User Experience (UX), Customer Experience (CX), User Interface (UI), Brand Language, Websites, Healthcare CX, Graphic design, Form Language, Corporate I.D., Logotypes, Product Design, Product Graphics, Advertising, Soft Goods, Interiors, Environments, Industrial Design, Consumer Goods and Trend Forecasting.
CMF Design Director
BMW Group DesignworksUSA
Cheryl’s well mastered expertise lies in Color, Material, Finish and Graphic Design. She is well versed in the industrial design world overall and is capable of tackling any design challenge put before her. Her approach is positive, mature, nimble and versatile. Cheryl goes the extra-extramile ensuring program success.
Cheryl is proficient in design innovation, conceptual ideation, 2 and 3D visualization, model build liaison, and production follow through. She is extremely resourceful and well-connected in the design community.
Team members, vendors, and clients alike, express enthusiasm when interacting with Cheryl. Her collaborative nature and passion for design is reflected in the fine quality of her design contribution.
Cheryl would bring positive energy and strong design skillset to any program she engages in.
Mark Harman Powell
Design Director, Harman Powell Design
Design Manager, Jaguar Land Rover and BMW Group DesignworksUSA
It is so easy to endorse Cheryl, because she is ridiculously talented and at the same time so fantastically easy and nice to work with. We had a lot of fun on special BMW assignments together, that would have caused most people to have a meltdown. Therefore works really well under pressure, while possessing a superb creative imagination and applies extreme attention to detail. One of the best graphic designers and people I have ever had the pleasure to meet.
W. Travis Lonigan
Industrial Design Manager of Aviation at TEAGUE
As a Creative Director at the BMW Group DesignworksUSA I had the privilege of leading multiple projects in the Premium Luxury market. Cheryl Pelly, our teams color and materials Creative Director, brought experience and vision to our projects while developing a strong leadership rapport with the clients. Cheryl's design abilities, including her ability to realize her design intentions on constrained budgets and compressed time lines still bring a smile to my face. Without her expertise, passion for quality and modernity our projects would not have been as innovative as they were. Cheryl's approachable attitude, calm confidence and unflappable taste keep her top of mind when I think about who I'd like to be working with right now. I stay in touch with Cheryl because she is a friend and I admire her as a fellow designer who is challenging the status quo.
President and CEO, RKS: Strategy, Innovation, and Design Consultancy
It was an absolute pleasure to have Cheryl part of the RKS team. She is a great designer and extremely professional. She took on each challenge with leadership and drive creating innovative and brilliant solutions. She leaves with an open door to return to this firm at any time in the future.
Principal at Pi Design
Cheryl's creative genius is powered by her vast knowledge of all things design. Her use of color is inspirational. She is the most reliable freelancer I have ever used. LOVE HER! CAN'T SAY ENOUGH GOOD THINGS ABOUT HER!